A Research on Relationships among Brand Awareness, Brand Image, Brand Loyalty and Purchase Intention－A Case of Yuxi Rice in Hualien
碩士 === 國立屏東科技大學 === 農企業管理系所 === 104 === This study discussesd the brand awareness, brand image, brand loyalty and purchase intention based on the customers of Yuxi Rice in Hualien, there are 430 questionnaires, and 401 are valid, effective return rate is 93.3%. The obtained data was analyzed by reli...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/gw4t58 |