The research on the execution and the effectiveness of customer relationship management in the original development pharmaceutical company-A case study of atypical antipsychotic medicine “SEROQUEL” of AstraZeneca corporation Taiwan branch
碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === In recent years, customer relationship management (CRM) has been used for the efficiency improvement of business management. In the past, pharmaceutical industry do the primary customer relationship management by daily report, but as the Internet and technolog...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55qj7p |