Co-creation, Experiential Value and Brand Resonance Pyramid
碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === Owing to the development of Internet and online social network platform such as Facebook and Instagram, the marketing and the process of value creation is changed. Customer is much more powerful than before by using search engine and online social platform in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96136302960642667341 |