Green or Not? Influence of Organization Type andConsumer Participation on Green Product Evaluation
碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === As the environmental consciousness rises among consumers, green products have become popular. Based on green consumption studies, we develop two studies to examine how consumer evaluation toward a green product (compared with a regular product) may be differen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21338634978371492950 |