A Study on Factors Affecting Word of Mouth of Blog

碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === 2014 MIC survey found that 81% of consumers are used to search WOM by Internet before shopping. According to Insightxplorer 2015 survey, in Taiwan top 10 SNSs (social networking sites), there are eight related with blogging service, more than 90% of the people...

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Bibliographic Details
Main Authors: Yi-Chun Chen, 陳怡君
Other Authors: Tsuang Kuo
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/87069323572288379805