A Study of Experiential Marketing in Cultural and Creative Hotel–A Case of HotelDay+
碩士 === 國立中山大學 === 企業管理學系研究所 === 104 === Hotel industry is a highly competitive market in Taiwan and has been on the maturity period. All the hotels have their services on a certain level, so it leads to a price competition for all hotels and makes hotels transform to an enterprise offering experienc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4na8wy |