The Welfare Analysis of Advertising Endorser in Duopoly Markets
碩士 === 國立中山大學 === 經濟學研究所 === 104 === In a duopoly model with vertical differentiation, the firms want to mislead the consumer’s awareness of the product quality by the effect that advertising endorser manufacturing, and this paper mainly discusses such this misleading advertising how to impacts soci...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47800405493587954808 |