Effect on Sales Trend Pattern of Ad-based Online Group Buying
碩士 === 國立中山大學 === 資訊管理學系研究所 === 104 === Online group buying has become more and more popular in recent years, and has developed a new style of ad-based business model. Past researches took final sales amount to measure advertisement performance; however, they cannot give advice to advertisers about...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m7r9z7 |