The research of consumer’s eye movement behavior in shopping website, by the degree of consumer''s product knowledge
碩士 === 國立中山大學 === 資訊管理學系研究所 === 104 === This study attempts to use eye tracker in accordance with observational method and experimental method to investigate the eye movement behaviors among consumers with different degrees of product knowledge when they are shopping on the Internet. After a survey...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92241775706160205532 |