Research on Factors Affecting Comsumer Use Intentions of Bank 3.0 Services

碩士 === 國立中山大學 === 高階經營碩士班 === 104 === In Bank3.0 period, the traditional banking services channels face two threats.One is the changing of the position and method about consumer consumer the financiak product. The other is the development of non-tradition financial organization. For competing the th...

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Bibliographic Details
Main Authors: Bih-Ru Liao, 廖碧茹
Other Authors: Cher-Hung Tseng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/65481663055950870731