A Study of Entering Strategy for a Healthcare and Skincare Company in Mainland China - the Case of the Australian N Company

碩士 === 國立中山大學 === 高階經營碩士班 === 104 === With rapid economic growth and national income increase, the healthcare and skincare markets in Mainland China have been growing explosively in recent years. Moreover, since the international biotechnology manufacturers enter the healthcare and skincare markets...

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Bibliographic Details
Main Authors: Shih-Chang Hus, 徐世昌
Other Authors: Lu Hsiao
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/5yfk3p