A Study on Entry Strategies into the Tuna Market in Mainland China

碩士 === 國立中山大學 === 高階經營碩士班 === 104 === Tuna industry is already a mature market in developed countries, but a promising potential market still existed in mainland China with 1.3 billion populations. How and which modes Taiwanese trading companies could enter this market and create an outstanding oper...

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Bibliographic Details
Main Authors: Su-Chen Lu, 呂淑貞
Other Authors: Cher -Min Fong
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/96699227242513271882