The Study on OTT(over-the-top) Services for Cable Television
碩士 === 國立中山大學 === 高階經營碩士班 === 104 === This study aims to observe consumers in accordance with the lifestyle theory. It proposes and explores the impact of the four believes of perceived usefulness, perceived ease of use, trialability, and perceived playfulness on the outcome variable of the intentio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83715887162886077531 |