A Study of Medical Devices Dealers’ Knowledge, Attitude, and Behavior on Click-and-Mortar Channel for Medical Devices

碩士 === 國立中山大學 === 企業管理學系醫務管理碩士班 === 104 === With the developing of the Internet and E-commerce, The Ministry of Health and Welfare has made available some medical devices for purchase by mailing. It helps the dealers find more channels to reach customers. However they are also facing the challenge o...

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Bibliographic Details
Main Authors: Tzu-Shan Hsu, 許子珊
Other Authors: Ying-Chun Li
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/09584307341495945867