Integrating TAM Trust and Marketing Strategy to Analyze the Consumer’s Intension of iPASS
碩士 === 國立中山大學 === 公共事務管理研究所 === 104 === Application of domestic contactless smart card was originally released for using as payment in riding public transportation. Due to its lightweight and easy to carry, safety and highly convenient, the range of its usage has gradually developed and extended to...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86090055112125718143 |