Cheated by Numbers:Advertising Effects of the Ad Message Presentation of Convenience Store’s Point Collecting
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 104 === For the reasons that the goods and services provided by the convenience stores in Taiwan become homogenous, more and more convenience stores promote the diverse types of point collecting campaigns in order to boost sales and differentiate from competitors. Eve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xapufy |