Luxury Represents My Heart! The Influence of Men’s Mate Guarding Motive on Purchasing Luxury Goods
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 104 === Besides purchasing luxury goods for themselves, it is also common that men purchase luxury goods as gifts for their mates in Taiwan society. This research proposes that a possible reason of this behavior is mate guarding motive. In other words, once men’s mate...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29568212649506806220 |