The Mysterious Third-Party on Mobile Phone: Exploring Users’ Intention to Wechat Payment with Technology Acceptance Model and E-WOM.
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 104 === As the amount of world’s mobile payment grows, there are more and more new kinds of mobile payment modes. Also there are some companies, which are not knowns as traditional finance companies, release their mobile third party payment apps. This study takes Wech...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/f7psnu |