To win by a surprise move? The brand-posts congruent effect on Facebook fan pages
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 104 === Since Fan page found in 2007, it has become a popular marketing techniques. Recently, we can see different brand Fan page posts, include directly related to the brand, or not related to the brand. However, there have not been studies to investigate the impacts...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61637268677733120948 |