Trust,Commiement,User Endorsed Influences Product Attitude-The Moderating Effect of Different Type of Blog.

碩士 === 國立臺北商業大學 === 商學研究所 === 104 === Nowaday,before making purchases desicion,consumers always comparing different Information through searching on internet,and viewed introduction articles of product/service written by blogger . Response to this phenomenon,companies bagan to cooperate with well-k...

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Bibliographic Details
Main Authors: TAI-HSUAN WU, 吳岱軒
Other Authors: Ming-Cheng Lai
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/635h73