Introvert and Extrovert Personality Impact on Anthropomorphism Brand Preference
碩士 === 國立臺北商業大學 === 商學研究所 === 104 === Brand anthropomorphism is the very new issue for the past few years . In the times, people are paying more attention to the service and customization . Meanwhile, interacts with consumer is getting more important . To distinguish with brand personality, brand an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5vk73j |