A Study for purchasing decision factors and purchase Intention in insurance product
碩士 === 國立臺北商業大學 === 商學研究所 === 104 === After the 2008 financial crisis, the foreign insurance companies forced withdrawal from Taiwan, and some insurance companies are merged. Base on the statistics, the insurance penetration in Taiwan (on premium income GDP ratio) was 17.52% in 2015, the ranking fi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45090168041872762951 |