Effects of Place Attachment on Franchise Marketing and Team Loyalty in Local Residents - the Case of EDA Rhinos
碩士 === 國立臺灣體育運動大學 === 運動事業管理學系碩士班 === 104 === The purpose of this study is to investigate the home stadiums' spectators in Chengchin Lake baseball stadium, whose related research about place attachment, franchise marketing, team identification, and loyalty. The pre-test objects are EDA Rhinos’...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ghbhzc |