The Study Of Brand Design Touchpoint, Brand Experience, Brand Trust and Brand Satisfaction. ─An Example Of Hand Tools Brand

碩士 === 國立臺中教育大學 === 文創設計管理產業碩士專班 === 104 === The 21st century is a time to experience the advent of economic era, or for traditional subcontracting industries to face the requirement of transformation. If the subcontracting industry anticipates to be successfully transformed into a “Brand”, it shall...

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Bibliographic Details
Main Authors: LIANG,JIA-ZHEN, 梁家禎
Other Authors: SHYR, YI-HWAN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/2dp52p