The Research of Relationship Between Experiential Marketing and Satisfaction - Take Taichung City’s Optimized Bus Lanes as Example
碩士 === 國立臺中教育大學 === 文創設計管理產業碩士專班 === 104 === This research attempts to study that which factor of experience can affect their satisfaction when taking Taichung city's optimized bus lanes from experiential marketing perspective. This research adopts questionnaire and sampling methodology. Within...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s386tb |