Determining Factors Influencing Word-of-Mouth Behaviors on Social Media
碩士 === 國立清華大學 === 科技管理研究所 === 104 === Word-of-mouth communication (WOM) is considered as an important issue for marketing researchers. Through the positive WOM to influence other potential customers has been considered as an effective marketing mode. As more and more marketers incorporate social med...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56278042586642684250 |