Dimensions of Country-of-Origin evaluations in Hospitality services: An exploratory study
碩士 === 國立清華大學 === 國際專業管理碩士班 === 104 === The scarcity of studies regarding Country of Origin (COO) in Services, its dimensions and its effect on the consumers’ decision-making process was revealed by a review of the existent literature. The aim of this study is to explore the multidimensional nature...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76304777245669437942 |