Studying Users' Behaviors on the Facebook Fan Page to Explore the Influence of Social Media Aadvertising—a Case of the CK Cram School Website

碩士 === 國立臺南大學 === 數位學習科技學系數位學習科技碩士在職專班 === 104 === The contemporary rise of social media has become an important means of communication and interaction between businesses and consumers. Advertising messages on social media for business purposes are regarded as the best word of mouth marketing tool....

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Bibliographic Details
Main Authors: Chen, Yi-Chen, 陳羿臻
Other Authors: Chen, Yen-Tzu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/dnj4ut