Positive and Negative Priming Effects: How Priming Affects Customer’s Brand Image

碩士 === 國立臺灣師範大學 === 管理研究所 === 104 === During the process of product sales, goods that have just launched but not known by the public or are about to launch yet have an essential point on how to get the attention of consumers and further purchase the product. It is because that people did not have an...

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Bibliographic Details
Main Authors: Su, Yi-Ju, 蘇怡如
Other Authors: Hsiao, Chung-Chiang
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/60967076357044701715