From apathetic to fanatic: A study on the process, identification and behavior of female sport fans

博士 === 國立臺灣師範大學 === 體育學系 === 104 === Sports fields are always regarded as the place for male. Yet in recent years, the number of female baseball spectators has been steadily growing in Taiwan. Sometimes they even showed a high degree of loyalty to the team and become a new segment. To date, most stu...

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Bibliographic Details
Main Authors: Li, Chia-Yi, 李嘉宜
Other Authors: Cheng, Chih-Fu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/x79kk4