Event marketing research of Fubon Taipei marathon andWan Jin Shi international marathon
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 104 === This research is theoretical based on marketing of sport event and city marketing. This research is aimed to investigate the difference of event marketing strategies between two of the biggest marathon event in Taipei, discussing the purpose of Fubon Taip...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36595205071909930464 |