Event marketing research of Fubon Taipei marathon andWan Jin Shi international marathon
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 104 === This research is theoretical based on marketing of sport event and city marketing. This research is aimed to investigate the difference of event marketing strategies between two of the biggest marathon event in Taipei, discussing the purpose of Fubon Taip...
Main Authors: | Tsai, You-Shi, 蔡侑席 |
---|---|
Other Authors: | Lin, Po-Hsiu |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/36595205071909930464 |
Similar Items
-
Economic Evaluation of WAN JIN SHI Marathon
by: Lu, Pin Chun, et al.
Published: (2018) -
Results Analyses for International Marathon Competition – A Case Study of New Taipei City Wan Jin Shi Marathon
by: Tsu Lin Yeh, et al.
Published: (2016) -
Analysis of the Bronze Label System of Wan-Jin-Shi Marathon
by: WANG, CHIA-LING, et al.
Published: (2016) -
A Study on the Participation Motivation and Satisfaction for New Taipei City Wan-Jin-Shi Marathon
by: Wang, Li-Fang, et al.
Published: (2018) -
Project Management of Fubon Taipei Marathon
by: LEE CHIA RONG, et al.
Published: (2012)