The influence of online reviews on hotels performance
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 104 === With the rapid development of the Internet, consumers increasingly use website and social media for all kinds of activity and to spread e-word-of-mouth (eWOM). The most common example of eWOM is online reviews. According to previous research, eWOM plays a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62474161231130729712 |