The influence of online reviews on hotels performance
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 104 === With the rapid development of the Internet, consumers increasingly use website and social media for all kinds of activity and to spread e-word-of-mouth (eWOM). The most common example of eWOM is online reviews. According to previous research, eWOM plays a...
Main Authors: | Yu, Shao-Ting, 游紹婷 |
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Other Authors: | Fang, Chin-Yi |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/62474161231130729712 |
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