| Summary: | 碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 104 === The purpose of this study is to probe consumers’ perceived health status, health promoting lifestyle and their demands for healthy eating restaurants from different hotels, and to see if hotel customers’ perceived health status and health promoting lifestyle influence their demands for healthy eating restaurants. A survey including a Perceived Health Status Profile, a Health Promoting Lifestyle Profile, and a scale of demands for healthy eating restaurants is conducted to collecting the data. The subjects of this study are those who reside in Taipei, New Taipei and Keelung area and patronized in hotel restaurants last six months. SPSS 22.0 is the software used to conduct the data analyses of this study, including descriptive statistics analysis, Pearson correlation analysis, one-way ANOVA, and multiple regression analysis. The results of the study show that there are significant differences among hotel consumers’ ages, vocations, and average dine-out frequency per week on the Perceived Health Status Profile; there are significant differences among hotel consumers’ ages, vocations, average household income per month, eating styles, average dine-out frequency per week and average hotel-dining frequency per month on the Health Promoting Lifestyle Profile; and there are significant difference among hotel consumers’ education levels, eating styles and average hotel-dining frequency per month on the healthy eating scale. In addition, there’s a positive correlation between hotel consumers’ perceived health status and health promoting lifestyles, and between hotel consumers’ health promoting lifestyles and their demands for healthy eating restaurants. Thus, findings of this study suggest that restaurant business should promote healthy eating to meet consumers’ needs since by doing so not only enhances the integral image of the star-rated hotel but also enhances our restaurant industry into a healthy eating new era.
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