Usage intention toward IoT-based digital signage system in an online to offline (O2O) and omni-channel retailing environment
碩士 === 國立臺灣海洋大學 === 運輸科學系 === 104 === With the rapid advancement of internet of things (IoT) and mobile media technology, smart device has been popularized in recent year. The popularity of smart device drives the rapid development Mobile Commerce (M-Commerce). Consumers’ attachment of mobile device...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74kf6c |