A Study on Experiential Marketing Strategy for Community Building -A Case Study of Baimi Community, Yilan County
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 104 === This study connects five Strategic Experiential Modules (SEMs) with sense, feel, think, act and relate through experiential marketing of Schmitt (1999) and uses IPA analysis to understand the importance-performance analysis on tourists to Baimi Community. T...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xch95a |