The Impact of Perceived Risk on Purchase Intention- Health Food Certification as Moderator
碩士 === 國立臺北大學 === 企業管理學系 === 104 === In recent years,there are a lot of food safety scandals in Taiwan. It makes people start to think about whether the health food certification is trustworthy. Attempting to improve the quality of health food certification and make it to be more reliable is the pur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/423d2c |