Love at First Sight? The Effect of Product Display on Its Attractiveness and Purchase Intention
碩士 === 國立臺北大學 === 企業管理學系 === 104 === When consumers go shopping online or offline, a variety of products show in their sight. At the point of purchase, target attractiveness is crucial to determine consumers’ purchase decisions. Therefore, this research aims at understanding how to enhance target at...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78512107529970489616 |