The Influence of Fashion Involvement and Materialism on Purchase Intention for Fast-fashion
碩士 === 國立臺北大學 === 企業管理學系 === 104 === The burgeoning fast fashion stores have become a hot topic and polular destinations among young people in Taiwan. We tried to explore if fashion involvement and materialism can affect the purchasing intention of fast fashion in this study. Qualitative interviews...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02234469024021846654 |