An Exploration of Influencing Factors of Revisit Intention for Hotels in Hualien—Using Sales Promotion Consciousness as the Moderating Variable

碩士 === 國立臺北大學 === 企業管理學系 === 104 === In recent years, Taiwan Government attaches important to development of tourism and leisure. Tourism Bureau held a three-months subsidy activity of Taiwanese domestic tourism accommodation since November 20, 2015 to February 29, 2016. There are 323,354 travel...

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Bibliographic Details
Main Authors: CHANG,YU-CHEN, 張育甄
Other Authors: LU,TZU-YING
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/jfy6n9