Consistency and Box Office for Sequel Movies：The ModeratingEffect of Word of Mouth
碩士 === 國立臺北大學 === 企業管理學系 === 104 === This thesis aims to explore the major determinants of box office sales for sequel movies. The analysis applies both multivariate and quantile regression methods to study the interrelations between sequel movie box office and movie related variables. To adjust the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74224757850413790288 |