Research of Online Video Sharing Behavior : Discuss the Moderate Effects of Sociability and Social Influence
碩士 === 國立臺北大學 === 企業管理學系 === 104 === Researches about viral marketing have always been a novel issue in marketing, and sharing behavior is an important part of viral marketing. Most of the existing studies focused on the definition and the importance of sharing behavior, or whether there are factor...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zyxv2k |