The Influence of Excessive Product Packaging on Green Purchase Intention: the Mediation Effects of Green Brand Attitude and Green Brand Awareness
碩士 === 國立臺北大學 === 企業管理學系 === 104 === The issue of excessive product packaging has been discussed frequently in the consumer market; with global warming and ecological changes become serious problems, excessive packaging issues need more attention. Today's consumers have much more environmental...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6g6xc3 |