Factor Influencing Streaming Music Purchase Intention in Taiwan
碩士 === 國立臺北大學 === 企業管理學系 === 104 === Due to the Internet penetration, information technology prosperously advance, and the re-construction of music value chain has changed the consumer behavior and the media people used to consume music. The launch of the streaming music usher a new era for music co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40190509065378523738 |