The Influence of Excessive Packaging of Green Product on Green Trust: The Mediation Effect of Green Brand Affect and Green Brand Associations
碩士 === 國立臺北大學 === 企業管理學系 === 104 === Due to the arise of environmental problems like earth pollution, lack of natural resources, global warming, etc., environmental issues become more and more important in recent years. One of the kinds of earth pollution is garbage pollution, which includes excessi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zqc75j |