The Influence of Green Product with Excessive Packaging on Green Brand Attachment: The Mediation Effect of Green Brand Attitude and Green Brand Image
碩士 === 國立臺北大學 === 企業管理學系 === 104 === There is no doubt that the environmental awareness of consumers is increasing after experiencing many environmental disasters. Environmental problems solving shall be the first priority, so many countries signed environmental solution contracts such as Paris Agre...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8nz32p |