The Decision-making Style for Sport Product: The Differences of Gender and Value system and Lifestyle
碩士 === 國立臺北大學 === 企業管理學系 === 104 === This thesis aims to explore the purchasers’ decision-making styles for sport products, and the relationship among purchasers’ decision-making styles, gender, value system and lifestyles, involving tradional and modern trends. Questionnaires, are utilized to coll...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2vynrh |