Condescending Retail Behavior Increases Aspiring Consumer’s Purchase Intention to the Brand
碩士 === 國立臺北大學 === 企業管理學系 === 104 === Luxury products are defined as the trend of fashion, luxury products market are keep growing as well. In 2015, there were 210 billion USD revenue in global market contributed by top 100 luxury brand companies. As to Taiwan market, Taiwanese also like luxury brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53652591794497908189 |