A Study for Adoption Intention of Smart Wearable Devices:From the Perspective of TAM
碩士 === 國立臺北大學 === 企業管理學系 === 104 === This study refers relative advantage and complexity of innovation diffusion theory (IDT) to explore behavior intentions of consumers on the basis of technology acceptance model (TAM). The main content includes the effects of perceived playfulness on attitude to b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28812670746115612715 |